Supermyths, of which braced myths are a sub-type - are ironic unintended, or else a deliberate and disingenuous, consequences of fallacy dissemination. Supermyths have three very specific components:
1. The creation of a fallacy, myth or error by an orthodox expert
2. it being used by another expert who in turn promotes it as being ‘true’ and
3. whilst still thinking that it is true, promotes it as a good example of the need to be healthily sceptical of bad scholarship.
Braced myths are supermyths that have been pointedly deployed by orthodox scholars in order to bust another specific myth or fallacy. The braced myth hypothesis is that using one myth as a specific mythbusting device in this way braces the supermyth to make it further entrenched and therefore more difficult to prevent it being credulously disseminated as veracious knowledge.
Read two HealthWatch articles by Mike Sutton. The first on the Spinach Supermyth and the second on the Vam Meme (with Matt Henn and Linda Gibson). The reading pane in each box below can be expanded by clicking the page expansion button.
My Mythbusting articles on Spinach
Spinach, Iron and Popeye: Ironic lessons from biochemistry and history on the importance of healthy eating, healthy scepticism and adequate citation (Sutton 2010) (here and here and also here)
The Spinach, Popeye, Iron, Decimal Error Myth is Finally Busted (Sutton, M. 2010) (here)
SPIN@GE USA Beware of the Bull: The United States Department of Agriculture is Spreading Bull about Spinach, Iron and Vitamin C (Sutton 2011) (Here)
Spin@ge II: Does the United States Department of Agriculture’s Publication of Spuriofacts Have its Origins in a Perverse Scientific Paper Written in 1937? (Sutton, M. June 2012) (here and archived here)
How the spinach, Popeye and iron decimal point error myth was finally bust (Sutton 2010) (Here and also here)